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0000IIE
Print
by 
Nieman, Gideon.
Format: 
Books
Publication Date 
2006
Excerpt: 
Cost effectiveness.
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2. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Summary -- 5. Research designs to assess advertising effectiveness -- Laboratory experiment -- Basic terms
Available: Copies:
3. 
Cover image for How to measure human resources management
by 
Fitz-enz, Jac.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Outsourcing and Call Centers: Assessing the Value -- Employee Self-Service: Gauging Effectiveness -- Epilogue
Available: Copies:
by 
Du Plessis, P.
Format: 
Books
Publication Date 
1992
Excerpt: 
Cost effectiveness.
Available: Copies:
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