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1. 
Cover image for Value-based marketing : marketing strategies for corporate growth and shareholder value
Value-based marketing : marketing strategies for corporate growth and shareholder value
by 
Doyle, Peter, 1943-2003.
Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001268221.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001268221.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/2001268221.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Doyle, Peter, 1943-2003.
Available: Copies:
2. 
Cover image for Marketing management and strategy
Marketing management and strategy
by 
Doyle, Peter, 1943-2003.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing management and strategy / Doyle, Peter, 1943-2003.
Available: Copies:
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