Strategic thinking : a nine step approach to strategy and leadership for managers and marketers

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Title:

Author:

Wootton, Simon.

ISBN:

9780749460778

9780749461102

Personal Author:

Wootton, Simon.

Edition:

3rd ed.

Publication Information:

London ; Philadelphia : Kogan Page Limited, 2010.

Physical Description:

ix, 150 pages : illustrations ; 24 cm

Contents:

Strategic leadership and conversational style -- Strategic leadership -- brain-based strategic communication -- Strategic leadership -- the thinking skills required -- Case study: marketing leadership and management action -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps.

Subject Term:

Strategic planning.

Strategic planning. (OCoLC)fst01134371

Added Author:

Horne, Terry.

Wootton, Simon. Strategic planning.

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1110/2010002761-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1110/2010002761-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1110/2010002761-d.html

Copies:

Available:*

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Searching... 1:VCDBN	1:GEN-BOOK	000127025	658.401 WOO	1	Searching... Unknown
Searching... 1:VCDW	1:PRES-BOOK	000056927	658.401 WOO	1	Searching... Unknown
Searching... 1:VCPE	1:GEN-BOOK	000042828	658.401 WOO	1	Searching... Unknown
Searching... 1:VCPMB	1:GEN-BOOK	000094590	658.401 WOO	1	Searching... Unknown
Searching... 1:VCPT	1:REC-BOOK	000063905	658.401 WOO	1	Searching... Unknown
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Searching... 1:VCWF	1:GEN-BOOK	000029739	658.401 WOO	1	Searching... Unknown

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Summary

Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans.

With new online material to support each step and help strengthen your ability to predict future changes, as well as a new section covering key aspects of leadership and neuroscience, this practical book will enable you to:

gain a deeper understanding of your market;

forecast where your organization is heading;

think critically about proposals;

write an effective strategic plan

Also including prompt sheets, objectives, action plans and useful summaries, this fully updated third edition is a must-have for all practicing managers and business students.

Online supporting resources for this book include downloadable templates including taking strategics decisions, creating strategic knowledge and assessing strategic ability.