Cover image for Contemporary sport management
Title:
Contemporary sport management
Author:
Parks, Janet B., 1942-
ISBN:
9780736063654
Edition:
3rd ed.
Publication Information:
Champaign, IL : Human Kinetics, ©2007.
Physical Description:
xii, 508 pages : illustrations ; 29 cm
Contents:
Managing Sport in the 21st Century / Developing a Professional Perspective / Thinking Critically About Sport Management / Intercollegiate Athletics / Professional Sport / Sport Management and Marketing Agencies / Sport Tourism / North American Perspective on International Sport / Sport Marketing / Sport Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport Industry / Sport Facility and Event Management / Management Theory and Practice in Sport Organizations / Managerial Leadership in Sport Organizations / Legal Considerations in Sport Management / Ethical Challenges in Sport Management / Sociological Aspects of Sport / Questions, Answers, and Sport Management Research / Understanding Sport Management Research
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022693.html
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