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Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New

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New media in the information society

Lesame, N. C.

Format:

Books

Publication Date

2012

Excerpt:

New media in the information society / Lesame, N. C.

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Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

, services and brands : building customer value -- New-product development and product life-cycle strategies

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The marketing of sport

Beech, John G., 1947-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016282448&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

marketing information systems / Linda Trenberth and Ron Garland -- Managing sport products and services

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E-commerce : a southern Africa perspective

Chipp, Kerry.

Format:

Books

Publication Date

2004

Excerpt:

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing

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Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

-- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer

Available: Copies:

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