relations for events -- Risk management and legalities -- Event project management and set up issues -- The

supplies ; Marketing and public relations for events ; Risk management and legalities ; Event project

Introducing public relations : theory and practice / Butterick, Keith.

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

Exploring public relations / Tench, Ralph.