Reputation management : the key to successful public relations and corporate communication /

Public relations in South Africa : a management reader / Lubbe, Berendien.

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

. Public relations, word-of-mouth influence, and sponsorships -- Packaging, point

Communication in management.

Communication in management.

Successful event management : a practical handbook / Shone, Anton, author.

Handbook of public relations / Skinner, J. C. (J. Chris)

Successful event management : a practical handbook / Shone, Anton.

other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and