resource management and the SA labour legislative framework -- Marketing management -- Financial management

: Heineken and SABMiller's beer war -- 12. Financial management : IBM -- 13. Purchasing and supply chain

. Marketing management -- 14. Financial management -- 15. Purchasing and supply management.

management functions such as marketing, finance, operations management and purchasing and supply chain

-- Operations management -- Purchasing and supply management in supply chain management -- Globalisation

function -- The marketing function -- Operations management -- The purchasing function -- The human

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

entrepreneurial process -- Establishing a business -- General management and leadership -- Purchasing and inbound

food and beverage operations -- 4. The marketing of food and beverages -- 5. Advertising, public