Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W

Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W

advertising -- Public relations and selling -- Public relations and research -- The practice of public

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

Channels --- 16. Integrated Marketing Communications and International Advertising --- 17. Personal Selling

Vision through Market Research -- Emerging Markets -- Multinational Market Regions and Market Groups

-- Take cover -- Follow-up queries -- 3. Selling reprints and rewrites -- Reprints -- Finding markets for

-- Integrated marketing communications and international advertising -- Personal selling and sales management

: determinants of advertising strategy -- Research: Gathering information for advertising planning -- Marketing

-- Industries -- Case study: the music industry, technology and synergy -- Research -- Production organisation

communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for

-and-Mortar Businesses Internet Marketing Choosing a Domain Name Internet Marketing Research Web Design E-Mail Marketing