The psychology of advertising / Fennis, Bob Michaël, 1968- author.

Research -- Social Media Listening: The Research Process -- Caution! Research Errors and Biases -- Social

advertising -- Public relations and selling -- Public relations and research -- The practice of public

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

Communication research : techniques, methods and applications / Du Plooy, Gertruida M.

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing