Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

I'm with the brand : the secret dialogue between what we buy and who we are / Walker, Rob, 1968-

Look back in hunger : the autobiography / Brand, Jo.

Brand, Danie, 1968- editor.

introduces a brand array of approaches to qualitative coding, presenting the advantages and parameters of

Zone -- Brand Fans -- Brand Social Communities -- Paid Media in Social Network Sites -- 7.Social

-- Anti-UX -- Accessibility -- Content. UX copywriting versus brand copywriting -- The call

-- Tea Drinkers Heaven -- From Moonshine to Big Time -- Growing Their Brand -- Communications Role

cycle -- Global strategies -- Relationship building strategies -- Brand strategies -- Building brand and

and web 2.0? -- Can you control your brand, or just share it? -- Using social media to reach the right

children's changing future -- Preparing our children for their future -- Build a family brand--it makes

Marketing communication builds brands -- Brands and brand relationships -- Touch points: brand