Introduction -- 1. The nature of strategic marketing --Section 1: Market opportunity analysis --2

entrepreneur -- pt. B: The entrepreneurial process. Creativity and innovation -- The window of opportunity

in each lesson provide an opportunity to practise the academic skills needed in the law faculty. The

clear case studies, which offer students the opportunity for critical reflection.

pt. 1. Entrepreneurship: a world of opportunity. The entrepreneurial life -- Integrity and ethics

Introduction -- 1. The nature of strategic marketing --Section 1: Market opportunity analysis --2

Organised around themes of exclusion and opportunity, commercialism and the global arena of sport

-- Section 2. Market opportunity analysis -- ch. 3. Understanding market opportunities -- ch. 4