Advertising research : theory and practice / Davis, Joel, 1950-

Handbook of research on gender and marketing / Dobscha, Susan, editor.

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

Advertising and integrated brand promotion / O'Guinn, Thomas C.

Advertising -- Fashion.

Creating shared value and brand sustainability : a South African advertising industry analysis /

Television advertising -- South Africa.

Advertising : concept and copy / Felton, George, 1947-

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

advertising -- Leverage the solomo nexus -- Check out m-commerce -- Drive awareness with ambient media

advertising -- Public relations and selling -- Public relations and research -- The practice of public