Search Results for Brand communication

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Guerrilla advertising : unconventional brand communication

Lucas, Gavin, 1975-

Format:

Books

Publication Date

2006

Excerpt:

Guerrilla advertising : unconventional brand communication / Lucas, Gavin, 1975-

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To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

Sethole, Mahlatsi.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework / Sethole

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Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

Rankhododo, Tondani.

Format:

Manuscript

Publication Date

2016

Excerpt:

Examining digital communication platforms in creating brand equity in the South African

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An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand image

Msimango, Nompumelelo.

Format:

Manuscript

Publication Date

2015

Excerpt:

An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand

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Multicultural brand communication : a look at the South African 'diamond' markets

Mwamwetta, Monna.

Format:

Manuscript

Publication Date

2007

Excerpt:

Multicultural brand communication : a look at the South African 'diamond' markets / Mwamwetta

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Is the brand communication company namely NET#WORK BBDO, delivering an integrated internal and external brand experience?

Geldenhuys, Michelle.

Format:

Manuscript

Publication Date

2006

Excerpt:

Is the brand communication company namely NET#WORK BBDO, delivering an integrated internal and

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Strategic integrated marketing communications

Percy, Larry Verfasser. (DE-588)170799492

Format:

Books

Publication Date

2023

Excerpt:

Strategic integrated marketing communications / Percy, Larry Verfasser. (DE-588)170799492

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Strategic brand management

Chernev, Alexander, author

Format:

Books

Publication Date

2020

Excerpt:

Strategic brand management / Chernev, Alexander, author

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Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

Strategic brand management / Elliott, Richard H., author.

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10.

Architecting experience : a marketing science and digital analytics handbook

Wheeler, Scot R.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

Communication in marketing.

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11.

Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

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12.

Silence as a crisis communications strategy on social media

Robertson, Randy.

Format:

Manuscript

Publication Date

2014

Excerpt:

Silence as a crisis communications strategy on social media / Robertson, Randy.

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