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1. 
Cover image for Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study
Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study
Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study
by 
Rifkind, Daniel.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as
Available: Copies:
2. 
Cover image for To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industry
To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industry
To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industry
by 
Phogole, Karabo.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
To evaluate the effects (positive or negative) that user focused websites designs can have on brand
Available: Copies:
3. 
Cover image for The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa
The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa
The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa
by 
Maohapeloa, Joshuoa Pulumo.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
The effect of a human centered design philosophy on brand loyalty withing the automotive industry
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4. 
Cover image for My little pony : brand loyalty through brand heritage and evolution
My little pony : brand loyalty through brand heritage and evolution
My little pony : brand loyalty through brand heritage and evolution
by 
Hattersley, Rachelle.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
My little pony : brand loyalty through brand heritage and evolution / Hattersley, Rachelle.
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5. 
Cover image for The evolution of black branding and the death of brand loyalty
The evolution of black branding and the death of brand loyalty
The evolution of black branding and the death of brand loyalty
by 
Mpofu, Phila.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
The evolution of black branding and the death of brand loyalty / Mpofu, Phila.
Available: Copies:
6. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
Brand metrics measuring brand efficacy along the customer journey Kall, Jacek VerfasserIn.
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7. 
Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
Make your brand matter : experience-driven solutions to capture customers and keep them loyal
by 
Soechtig, Steven G., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Make your brand matter : experience-driven solutions to capture customers and keep them loyal /
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8. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Strategic brand management / Elliott, Richard H., author.
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9. 
Cover image for How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers
How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers
How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers
by 
Mpobole, Mmamelo.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers / Mpobole
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10. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Identifying market segments and targets -- Crafting the brand positioning -- Creating brand equity
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12. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739
Format: 
Books
Publication Date 
2014
Excerpt: 
communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions
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