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To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

by

Schindler, Jessica Lea.

Format:

Computer file

Publication Date

2015

Excerpt:

African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst

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2.

Cover image for Economic indicators

Economic indicators

by

Mohr, Philip.

Format:

Books

Publication Date

2011

Excerpt:

COMPARATIVE ANALYSIS.

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