Media now : communications media in the information age / Straubhaar, Joseph D.

Silence as a crisis communications strategy on social media / Robertson, Randy.

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Researching communications : a practical guide to methods in media and cultural analysis / Deacon

-- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan

Media studies. Volume 4, Social (new) media and mediated communication today / Fourie, Pieter J

A complete guide to creative ideas, strategies and campaigns for advertising, media and

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

Communication in marketing.

To like or not to like : an exploration of how South African brands use social media / Peake, Fiona.

LANGUAGE ARTS & DISCIPLINES -- Communication Studies.

-- Integrated marketing communications: building strong relationships between the brand and the consumer -- The