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1. 
Cover image for Made to stick : why some ideas take hold and others come unstuck
Made to stick : why some ideas take hold and others come unstuck
by 
Heath, Chip.
Format: 
Books
Publication Date 
2008
Excerpt: 
Context effects (Psychology)
Available: Copies:
2. 
Cover image for The tipping point : how little things can make a big difference
The tipping point : how little things can make a big difference
by 
Gladwell, Malcolm, 1963-
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
Context effects (Psychology)
Available: Copies:
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