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1. 
Cover image for The connection between creativity and effectiveness in television advertising
The connection between creativity and effectiveness in television advertising
The connection between creativity and effectiveness in television advertising
by 
Lombard, Leanne.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
The connection between creativity and effectiveness in television advertising / Lombard, Leanne.
Available: Copies:
2. 
Cover image for Strategic creativity : a business field guide to advertising, branding, and design
Strategic creativity : a business field guide to advertising, branding, and design
by 
Landa, Robin, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Strategic creativity : a business field guide to advertising, branding, and design / Landa, Robin
Available: Copies:
3. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and integrated brand promotion / O'Guinn, Thomas C.
Available: Copies:
4. 
Cover image for The best digital marketing campaigns in the world II
The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
The best digital marketing campaigns in the world II / Ryan, Damian, author.
Available: Copies:
5. 
Cover image for Creative strategy in advertising
Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Creative strategy in advertising / Drewniany, Bonnie L., author.
Available: Copies:
6. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising : concept and copy / Felton, George, 1947-
Available: Copies:
7. 
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotions : an integrated brand approach / Semenik, Richard J.
Available: Copies:
8. 
Cover image for The idea writers : copywriting in a new media and marketing era
The idea writers : copywriting in a new media and marketing era
by 
Iezzi, Teressa.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html
Format: 
Books
Publication Date 
2010
Excerpt: 
The idea writers : copywriting in a new media and marketing era / Iezzi, Teressa.
Available: Copies:
9. 
Cover image for Visual creativity : inspirational ideas for advertising, animation and digital design
Visual creativity : inspirational ideas for advertising, animation and digital design
by 
Pricken, Mario.
Format: 
Books
Publication Date 
2004
Excerpt: 
Visual creativity : inspirational ideas for advertising, animation and digital design / Pricken
Available: Copies:
10. 
Cover image for The future of advertising : new media, new clients, new consumers in the post-television age
The future of advertising : new media, new clients, new consumers in the post-television age
by 
Cappo, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html
Format: 
Books
Publication Date 
2003
Excerpt: 
The future of advertising : new media, new clients, new consumers in the post-television age /
Available: Copies:
11. 
Cover image for Successful direct marketing methods
Successful direct marketing methods
by 
Stone, Bob, 1918-2007.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Format: 
Books
Publication Date 
2001
Excerpt: 
-commerce -- Ch. 14. Creating direct mail advertising -- Ch. 15. Creating and managing catalogs -- Ch. 16
Available: Copies:
12. 
Cover image for Truth, lies, and advertising : the art of account planning
Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Truth, lies, and advertising : the art of account planning / Steel, Jon.
Available: Copies:
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