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Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

strategy: Creating value for target customers -- Products, services, and brands: Building customer value

Available: Copies:

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2024

Excerpt:

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

Available: Copies:

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

Available: Copies:

Kellogg on branding in a hyper-connected world

Tybout, Alice M. éditeur intellectuel.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

the online age / Brian Sternthal -- Digital brand storytelling / Mohanbir Sawhney -- Branding services

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Marketing 4.0 : moving from traditional to digital

Kotler, Philip, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

products and personal services, and Marketing 4.0 maps out and authoritative approach to taking customers

Available: Copies:

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

, services and brands : building customer value -- New-product development and product life-cycle strategies

Available: Copies:

Marketing 3.0 : from products to customers to the human spirit

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

Marketing 3.0 : from products to customers to the human spirit / Kotler, Philip.

Available: Copies:

Managing supply chains : a logistics approach with student CD

Langley, C. John, 1946-

Format:

Books

Publication Date

2008

Excerpt:

analysis -- Supply chain technology, managing information flows -- Demand management and customer services

Available: Copies:

10.

Cover image for A survey of customer satisfaction, expectations and perceptions as a measure of service quality in the low cost airline industry looking at Kulula, 1time and Mango

A survey of customer satisfaction, expectations and perceptions as a measure of service quality in the low cost airline industry looking at Kulula, 1time and Mango

Paruk, Tasneem.

Format:

Manuscript

Publication Date

2007

Excerpt:

A survey of customer satisfaction, expectations and perceptions as a measure of service quality in

Available: Copies:

11.

Dancing with the customer : 101 lessons towards service supremacy

Dorrian, Paul.

Format:

Books

Publication Date

2007

Excerpt:

Dancing with the customer : 101 lessons towards service supremacy / Dorrian, Paul.

Available: Copies:

12.

Services marketing : people, technology, strategy

Lovelock, Christopher H.

Inhaltsverzeichnis
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

Customer services -- Marketing.

Available: Copies:

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