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The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems

Lewrick, Michael.

Format:

Books

Publication Date

2018

Excerpt:

driving force behind those who will lead industries through transformations and evolutions. This book

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Key marketing metrics : the 50+ metrics every manager needs to know

Farris, Paul W., author.

Format:

Books

Publication Date

2017

Excerpt:

Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion

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The design of everyday things

Norman, Donald A., author.

http://lib.myilibrary.com/browse/open.asp?id=574528&entityid=https://idp.brunel.ac.uk/entity

Format:

Books

Publication Date

2013

Excerpt:

-- 7. Design in the world of business. Competitive forces; New technologies force change; How long does

Available: Copies:

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

-- How blog mentions drive mainstream media stories -- Launching ideas with the U.S. Air Force -- How to

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Advertising and the mind of the consumer : what works, what doesn't, and why.

Sutherland, Max.

Format:

Books

Publication Date

2008

Excerpt:

commercials. Advertising is an established and ever-present force and yet, as we move into the new century

Available: Copies:

Azincourt

Cornwell, Bernard.

Format:

Books

Publication Date

2008

Excerpt:

stubbornly refuses to accept defeat and, in appealling weather, leads his shrunken force to what appears to

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Introduction to the design & analysis of algorithms

Levitin, Anany.

Table of contents http://catdir.loc.gov/catdir/toc/ecip063/2005033620.html

Format:

Books

Publication Date

2007

Excerpt:

Introduction -- Fundamentals of the Analysis of Algorithm Efficiency -- Brute Force -- Divide

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Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

. Shrinkage to net sales -- Sect. III. Sales force -- 81. Independent sales representative analysis -- 82

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Thinkertoys : a handbook of creative-thinking techniques

Michalko, Michael, 1940-

Sample text http://catdir.loc.gov/catdir/enhancements/fy1003/2005036213-s.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036213.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0909/2005036213-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0909/2005036213-d.html

Format:

Books

Publication Date

2006

Excerpt:

(questions) -- Tug-of-war (force-field analysis) -- Idea box (morphological analysis) -- Idea grid (FCB grid

Available: Copies:

10.

What great paintings say : [from the Bayeaux Tapestry to Diego Rivera]

Hagen, Rose-Marie.

Format:

Books

Publication Date

2006 2005

Excerpt:

: the raft of the Medusa, 1819 / A romantic's Asiatic tour de force : the death of Sardanapalus, c. 1827

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11.

Baba : men and fatherhood in South Africa

Richter, Linda M.

http://www.hsrcpress.ac.za/
Book review (H-Net) http://www.h-net.org/review/hrev-a0f5w9-aa
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0730/2006432236-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006432236-d.html

Format:

Books

Publication Date

2006

Excerpt:

argument that the contribution of men to their families can be a positive force for change in society as a

Available: Copies:

12.

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

-- Chapter 19 -- Managing Personal Communications: Direct Marketing & the Sales Force -- Part VIII. Creating

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