Direct marketing : an integrated approach

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Title:

Direct marketing : an integrated approach

Author:

McDonald, William J., Ph. D.

ISBN:

9780256197839

9780072905298

9780071159517

Personal Author:

McDonald, William J., Ph. D.

Publication Information:

Boston : Irwin/McGraw-Hill, ©1998.

Physical Description:

xviii, 532 pages : illustrations ; 25 cm + 4 computer discs (3 1/2 in.).

Series:

Irwin/McGraw-Hill series in marketing

Irwin/McGraw-Hill series in marketing.

Subject Term:

Direct marketing.

Direct marketing -- Case studies.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:GEN-BOOK	000007304	658.84 MCD	1	Searching... Unknown
Searching... 1:VGBDX	1:GEN-BOOK	000007223	658.84 MCD	2	Searching... Unknown

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Summary

Summary

This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management. Ten case studies are included.

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