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Print
by 
Stone, Bob, 1918-2007.
Format: 
Books
Publication Date 
2001
Excerpt: 
Successful direct marketing methods / Stone, Bob, 1918-2007.
Available: Copies:
by 
McDonald, William J., Ph. D.
Format: 
Books
Publication Date 
1998
Excerpt: 
Direct marketing : an integrated approach / McDonald, William J., Ph. D.
Available: Copies:
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Principles of marketing / Kotler, Philip, author.
Available: Copies:
by 
Van Heerden, Neels, 1957-
Format: 
Books
Publication Date 
2019
Excerpt: 
Integrated marketing communication / Van Heerden, Neels, 1957-
Available: Copies:
5. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Andrews, J. Craig, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Direct marketing -- Textbooks.
Available: Copies:
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing management / Kotler, Philip, author.
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by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public
Available: Copies:
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Principles of marketing / Kotler, Philip (Philip J.), 1931-
Available: Copies:
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing communication : an integrated approach / Koekemoer, Ludi.
Available: Copies:
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Integrated marketing communications: building strong relationships between the brand and the consumer -- The
Available: Copies:
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