Title:
Key marketing metrics : the 50+ metrics every manager needs to know
Author:
Farris, Paul W.
ISBN:
9780273722038
Publication Information:
Harlow, England : Pearson Education, 2009.
Physical Description:
xiii, 353 pages : illustrations ; 24 cm
General Note:
Revised edition of: Marketing metrics. 2006.
Added Author:
Added Uniform Title:
Marketing metrics.
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/toc/fy0906/2009367202.htmlTable of contents http://www.gbv.de/dms/zbw/58325909X.pdf