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1. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Emotion and brands -- The symbolic meaning of brands -- Cultural meaning systems and brands -- Sec. 2
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2. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers -- Psychology.
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3. 
Cover image for Visual impact : culture and the meaning of images
Visual impact : culture and the meaning of images
Visual impact : culture and the meaning of images
by 
Wright, Terence, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0828/2008039860.html
Table of contents http://swbplus.bsz-bw.de/bsz104148020inh.htm
Format: 
Books
Publication Date 
2008
Excerpt: 
Visual impact : culture and the meaning of images / Wright, Terence, 1952-
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