Search Results for Place marketing.

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12 Results Found

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Handbook on place branding and marketing

Campelo, Adriana, editor.

Format:

Regular print

Publication Date

2017

Excerpt:

Handbook on place branding and marketing / Campelo, Adriana, editor.

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Measuring marketing : 110+ key metrics every marketer needs

Davis, John, 1960 February 17- author.

Format:

Books

Publication Date

2013

Excerpt:

Measuring marketing : 110+ key metrics every marketer needs / Davis, John, 1960 February 17- author.

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Fashion marketing : theory, principles, & practice

Bickle, Marianne C.

Format:

Books

Publication Date

2011

Excerpt:

Fashion marketing : theory, principles, & practice / Bickle, Marianne C.

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Buy ology : how everything we believe about why we buy is wrong

Lindström, Martin, 1970-

Format:

Books

Publication Date

2009 2008

Excerpt:

Marketing -- Psychological aspects.

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Mastering fashion marketing

Jackson, Tim, 1963-

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-b.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-t.html

Format:

Books

Publication Date

2009

Excerpt:

Mastering fashion marketing / Jackson, Tim, 1963-

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Brandscapes : architecture in the experience economy

Klingmann, Anna.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html

Format:

Books

Publication Date

2007

Excerpt:

; Parametric design ; SHoP ; The legacy of modernism -- 6. (M)arketing : How marketing trumped (modernist

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Distribution management : the place decision

Strydom, J. W. (Johan Wilhelm), 1952-

Format:

Books

Publication Date

2005

Excerpt:

Distribution management : the place decision / Strydom, J. W. (Johan Wilhelm), 1952-

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Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

Format:

Books

Publication Date

2005

Excerpt:

Interactive marketing.

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Brand sense : build powerful brands through touch, taste, smell, sight, and sound

Lindström, Martin, 1970-

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html

Format:

Books

Publication Date

2005

Excerpt:

establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight

Available: Copies:

10.

Public relations : South African perspectives

Rensburg, Ronél S.

Format:

Books

Publication Date

2003

Excerpt:

Key concepts in integrated marketing communication (IMC) -- The place of public relations in the

Available: Copies:

11.

From mind to market : reinventing the retail supply chain

Blackwell, Roger D.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/97025822-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/97025822.html

Format:

Books

Publication Date

1997

Excerpt:

Relationship marketing.

Available: Copies:

12.

Applications in basic marketing : clippings from the popular business press

Perreault, William D.

Format:

Books

Publication Date

1997

Excerpt:

Applications in basic marketing : clippings from the popular business press / Perreault, William D.

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