7 Results Found
0000000IIE
1.
by
Kotler, Philip, author.
Format:
Books
Publication Date
2024
Excerpt:
-- Developing new products and managing the product life cycle -- Pricing: understanding and capturing customer
2.
by
Kotler, Philip, author.
Format:
Books
Publication Date
2021
Excerpt:
Product Life Cycle -- 10. Pricing: Understanding and Capturing Customer Value -- 11. Pricing Strategies
3.
by
Kotler, Philip (Philip J.), 1931-
Format:
Books
Publication Date
2014 2013
Excerpt:
Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer
4.
by
Venter, Peet.
Format:
Books
Publication Date
2014
Excerpt:
attractive market segments -- 6. Marketing strategies in the life cycle -- 7. Product and service innovation
5.
by
Kotler, Philip.
Format:
Books
Publication Date
2010
Excerpt:
, services and brands : building customer value -- New-product development and product life-cycle strategies
6.
by
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format:
Books
Publication Date
2002
Excerpt:
, services, and ideas -- Strategies for new products and the product life cycle -- The nature of the supply
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
strategy -- New-product development and product life-cycle strategies --Pricing products: pricing