Title:
Fashion forecasting
Author:
Brannon, Evelyn L.
ISBN:
9781563678202
Personal Author:
Edition:
3rd ed.
Publication Information:
New York : Fairchild Books, ©2010.
Physical Description:
xviii, 462 pages : illustrations ; 23 cm
Contents:
The fashion forecasting process -- Forecasting frameworks. Introducing innovation ; The direction of fashion change ; Cultural indicators -- Fashion dynamics. Color forecasting ; Textile development ; The look : design concepts and style direction -- Marketplace dynamics. Consumer research ; Sales forecasting -- Forecasting at work. Competitive analysis ; Presenting the forecast.
Abstract:
This comprehensive text provides students with the tools to bridge the gap between ambiguous signs and actionable decisions.
Subject Term: