advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

: public relations, sponsorship, and corporate advertising.

Internet and Interactive Media -- Ch. 16. Sales Promotion -- Ch. 17. Public Relations, Publicity, and

Mémoire -- Aspect social -- Amérique du Sud.