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1. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
and promotion industry: advertisers, agencies, media and support organizations -- 3. The history of
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2. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Media planning: newspapers, magazines, television, and radio -- Media planning: advertising and IBP in
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3. 
Cover image for Media now : understanding media culture and technology
by 
Straubhaar, Joseph D.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
. Radio and recorded music -- History : how the sound began -- Media and culture : ripping off Black music
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4. 
Cover image for Journalism : truth or dare?
by 
Hargreaves, Ian.
Format: 
Books
Publication Date 
2003
Excerpt: 
draft of history' or a dumbing-down of our culture and a glorification of the trivial and intrusive? At
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