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1. 
Cover image for Contemporary strategy analysis
Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
comprehensive array of instructor support resources available on the Instructor Companion Site for Contemporary
Available: Copies:
2. 
Cover image for Your research project : designing, planning, and getting started
Your research project : designing, planning, and getting started
by 
Walliman, Nicholas, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
literature review - Anticipate the challenges of social media and web-based research - Apply 'how to' tips
Available: Copies:
3. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion
Available: Copies:
4. 
Cover image for Design, when everybody designs : an introduction to design for social innovation
Design, when everybody designs : an introduction to design for social innovation
by 
Manzini, Ezio.
View this book online, via VLeBooks, both on- and off-campus
http://lib.myilibrary.com/browse/open.asp?id=749616&entityid=https://idp.brunel.ac.uk/entity
Format: 
Books
Publication Date 
2015
Excerpt: 
Design, when everybody designs : an introduction to design for social innovation / Manzini, Ezio.
Available: Copies:
5. 
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
, agencies, media, and support organizations -- Regulatory, social, and ethical aspects of advertising and
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6. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- Decision support systems and marketing research -- Product decisions -- Product concepts -- Developing and
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7. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Ch. 12. Evaluation of Print Media -- Ch. 13. Support Media -- Ch. 14. Direct Marketing -- Ch. 15. The
Available: Copies: