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1. 
Cover image for Brand storytelling : put customers at the heart of your brand story
Brand storytelling : put customers at the heart of your brand story
by 
Rodriguez, Miri, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Brand storytelling : put customers at the heart of your brand story / Rodriguez, Miri, author.
Available: Copies:
2. 
Cover image for Interactive narratives and transmedia storytelling : creating immersive stories across new media platforms
Interactive narratives and transmedia storytelling : creating immersive stories across new media platforms
by 
McErlean, Kelly, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Interactive narratives and transmedia storytelling : creating immersive stories across new media
Available: Copies:
3. 
Cover image for How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media
How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media
How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media
by 
Sineke, Natalie.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's
Available: Copies:
4. 
Cover image for Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?
Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?
Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?
by 
Mamogobo, Lucia.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Could the use of storytelling and visual representation be an alternative way to communicate a
Available: Copies:
5. 
Cover image for Video game storytelling : what every developer needs to know about narrative techniques
Video game storytelling : what every developer needs to know about narrative techniques
by 
Skolnick, Evan.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=799586&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Video game storytelling : what every developer needs to know about narrative techniques / Skolnick
Available: Copies:
6. 
Cover image for How to build a great screenplay : a master class in storytelling for film
How to build a great screenplay : a master class in storytelling for film
How to build a great screenplay : a master class in storytelling for film
by 
Howard, David, 1947-
Format: 
Books
Publication Date 
2006 2004
Excerpt: 
How to build a great screenplay : a master class in storytelling for film / Howard, David, 1947-
Available: Copies:
7. 
Cover image for How to future : leading and sense-making in an age of hyperchange
How to future : leading and sense-making in an age of hyperchange
by 
Smith, Scott, 1967- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Storytelling and prototyping - creating ways for others to engage with your future stories -- Assessing
Available: Copies:
8. 
Cover image for Kellogg on branding in a hyper-connected world
Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
the online age / Brian Sternthal -- Digital brand storytelling / Mohanbir Sawhney -- Branding services
Available: Copies:
9. 
Cover image for Slay the dragon : writing great video games
Slay the dragon : writing great video games
by 
Bryant, Robert Denton, 1963-
View record details on Penryn Campus Library Catalogue
Format: 
Books
Publication Date 
2015
Excerpt: 
! ; Serialized storytelling ; Beginning, middle & ending(s) ; Time is different in video games ; The "slay the
Available: Copies:
10. 
Cover image for Design, when everybody designs : an introduction to design for social innovation
Design, when everybody designs : an introduction to design for social innovation
by 
Manzini, Ezio.
View this book online, via VLeBooks, both on- and off-campus
http://lib.myilibrary.com/browse/open.asp?id=749616&entityid=https://idp.brunel.ac.uk/entity
Format: 
Books
Publication Date 
2015
Excerpt: 
platforms for medical care in Canada; from interactive storytelling in India to collaborative housing in
Available: Copies:
11. 
Cover image for Fundamentals of game design
Fundamentals of game design
by 
Adams, Ernest (Ernest W.), author.
Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780133435726
Volltext http://proquest.tech.safaribooksonline.de/9780133435726
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Creative and expressive play -- Character development -- Storytelling -- Creating the user experience
Available: Copies:
12. 
Cover image for Read me : 10 lessons for writing great copy
Read me : 10 lessons for writing great copy
by 
Horberry, Roger.
ESCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926209&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
writing copy for brands and worked examples that cover writing for digital, brand storytelling and
Available: Copies:
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