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1. 
Cover image for Brand leadership
Brand leadership
by 
Aaker, David A., 1938-
Format: 
Books
Publication Date 
2002
Excerpt: 
Joachimsthaler, Erich.
Available: Copies:
2. 
Cover image for Brand leadership
Brand leadership
by 
Aaker, David A.
Format: 
Books
Publication Date 
2009 2000
Excerpt: 
Joachimsthaler, Erich, 1956-
Available: Copies:
3. 
Cover image for Brand leadership
Brand leadership
Brand leadership
by 
Aaker, David A.
Sample text http://catdir.loc.gov/catdir/samples/simon031/99089668.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/99089668.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/99089668.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Joachimsthaler, Erich, 1956-
Available: Copies:
4. 
Cover image for Harvard business review on brand management.
Harvard business review on brand management.
Format: 
Books
Publication Date 
1999
Excerpt: 
Building brands without mass media / Erich Joachimsthaler and David A. Aaker -- Brands versus
Available: Copies:
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