IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
2 Results Found Subscribe to search results
00IIE
Print
1. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
. Establishing Objectives and Budgeting for the Promotional Program -- PT. 5. DEVELOPING THE INTEGRATED MARKETING
Available: Copies:
2. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2001
Excerpt: 
communication process -- Objectives and budgeting for integrated marketing communications programs -- Developing
Available: Copies:
Limit Search Results
Access Level
Author
Format
Material Type
Language
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location