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0000IIE
Print
by 
Heller, Steven.
Format: 
Books
Publication Date 
2011
Excerpt: 
Augusto ; John Baeder ; Andreu Bailus ; George Bates ; Erwin K. Bauer ; Donald Beekman ; Peter Bilak ; R
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3. 
Cover image for The 22 irrefutable laws of advertising (and when to violate them)
by 
Newman, Michael.
Format: 
Books
Publication Date 
2004
Excerpt: 
Trott) -- The Law of Emotion (John Shaw) -- The Law of Love (Kevin Roberts) -- The Law of Experience
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4. 
Cover image for A first look at communication theory
by 
Griffin, Emory A.
Format: 
Books
Publication Date 
2003
Excerpt: 
model of Richard Petty & John Cacioppo -- Cognitive dissonance theory of Leon Festinger -- Functional
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