Brand activism from purpose to action / Sarkar, Christian, author.

The animator's survival kit : dialogue, directing, acting and animal action / Williams, Richard

Building strong brands through Action Research : a case study of the Humphry Baby brand / Cogan

Take it personally : an action guide for conscious consumers / Roddick, Anita.

The mind of a fox : scenario planning in action / Ilbury, Chantell.

action research -- The quantitative research process -- Surveys and the use of questionnaires -- Sampling

thinking and action, by offering clear, practical tools and strategies so that you can develop creative

"Every decision and action you make contributes to your brand, so it makes sense that everything

-- Mixed-method designs -- Action research and participatory designs -- Analyzing quantitative data

targeting -- Predictive marketing : anticipating market demand with proactive action -- Contextual marketing

collection -- Qualitative data collection -- Action research -- Quantitative data analysis -- Qualitative

data -- First steps in action research -- The quantitative research process -- Surveys and the use of