bank of questions and exercises"--

and relevancy -- Publicized customer service -- Don't bank on the bold -- Seven deadly social media

Data -- Hollard -- Imperial Holdings -- Standard Bank -- Barloworld -- Naspers -- Old Mutual -- Tiger

-- Publicized Customer Service -- Don't Bank on the Bold -- Seven Deadly Social Media Sins -- How Twitter

-- Lifestyles become habits -- Launching a bank -- Babies, beauty and wine -- A bigger deal -- From mouse to

-- Positioning a Service: Mailgram -- Positioning a Long Island Bank -- Positioning a New Jersey Bank

," "multicultural analysis," and the "disruption bank." He then demonstrates--with the help of dozens of galvanizing