Title:
Marketing
Author:
Berkowitz, Eric N.
ISBN:
9780073656458
9780072346510
Edition:
6th ed.
Publication Information:
Boston : Irwin/McGraw-Hill, ©2000.
Physical Description:
xxxii, 736 pages : color illustrations ; 28 cm.
Series:
The Irwin/McGraw-Hill series in marketing
Irwin/McGraw-Hill series in marketing.
Contents:
Initiating the marketing process -- Understanding buyers and markets -- Targeting marketing opportunities -- Satisfying marketing opportunities -- Managing the marketing process.
Added Author: