Search Results for Brand loyalty.

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A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

Tonkin, Madison

Format:

Manuscript

Publication Date

2016

Excerpt:

, with specific reference to brand loyalty amongst urban women / Tonkin, Madison

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To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theory

Mostert, Marike.

Format:

Manuscript

Publication Date

2015

Excerpt:

To establish how brand loyalty can be created and sustained within South African online stores

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Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand

Van Zyl, Lezje Eulize.

Format:

Manuscript

Publication Date

2015

Excerpt:

South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand / Van Zyl

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Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labels

Hughes, Sarah-Jane.

Format:

Manuscript

Publication Date

2015

Excerpt:

Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labels / Hughes, Sarah

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Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

Tavleieva, Tsvitana.

Format:

Manuscript

Publication Date

2013

Excerpt:

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among

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Brand metrics measuring brand efficacy along the customer journey

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

Brand metrics measuring brand efficacy along the customer journey Kall, Jacek VerfasserIn.

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Make your brand matter : experience-driven solutions to capture customers and keep them loyal

Soechtig, Steven G., author.

Format:

Books

Publication Date

2022

Excerpt:

Make your brand matter : experience-driven solutions to capture customers and keep them loyal /

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Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

Strategic brand management / Elliott, Richard H., author.

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Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

-- Identifying market segments and targets -- Crafting the brand positioning -- Creating brand equity

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10.

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

Odendaal, Jeanne.

Format:

Manuscript

Publication Date

2014

Excerpt:

retail giant boost consumer engagement and loyalty / Odendaal, Jeanne.

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11.

Fashion Branding and Consumer Behaviors : Scientific Models

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions

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12.

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

Neil, Hannah Jade.

Format:

Manuscript

Publication Date

2014

Excerpt:

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards

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