Search Results for Brand personality

6 Results Found

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Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

Van Eck, Jaco.

Format:

Manuscript

Publication Date

2013

Excerpt:

Hot Sauce as niche product category : building cult following in Cape Town based on brand

Available: Copies:

Fashion Branding and Consumer Behaviors : Scientific Models

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

-Ming Choi -- Fashion brand personality and advertisement response : incorporating a symbolic interactionist

Available: Copies:

Art & copy

Pray, Doug, director.

Format:

Video disc

Publication Date

2010 2009

Excerpt:

harder -- Brand personality -- Moving people -- Art or pollution -- Launch -- Credits.

Available: Copies:

Personality not included : why companies lose their authenticity--and how great brands get it back

Bhargava, Rohit.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html

Format:

Books

Publication Date

2008

Excerpt:

Personality not included : why companies lose their authenticity--and how great brands get it back /

Available: Copies:

Iron fists : branding the 20th-century totalitarian state

Heller, Steven.

Inhaltsverzeichnis
Table of contents http://swbplus.bsz-bw.de/bsz283147776inh.htm

Format:

Books

Publication Date

2008

Excerpt:

personality ; Socialist realism ; The "new openness" -- The communist Chinese : The great helmsman ; Red style

Available: Copies:

Corporate reputation and competitiveness

Davies, Gary, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Management.

Available: Copies:

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