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1. 
Cover image for Brand activism from purpose to action
Brand activism from purpose to action
by 
Sarkar, Christian, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Brand activism from purpose to action / Sarkar, Christian, author.
Available: Copies:
2. 
Cover image for Kellogg on branding in a hyper-connected world
Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
strategically about your brand. Brand positioning : the foundation for building a strong brand / Alice M. Tybout
Available: Copies:
3. 
Cover image for An exploration of consumer tribes and their role in strategic brand communication
An exploration of consumer tribes and their role in strategic brand communication
An exploration of consumer tribes and their role in strategic brand communication
by 
Cressy, Anastacia
Format: 
Manuscript
Publication Date 
2018
Excerpt: 
Brand purpose
Available: Copies:
4. 
Cover image for The non-designer's design book : design and typographic principles for the visual novice
The non-designer's design book : design and typographic principles for the visual novice
by 
Williams, Robin, 1953- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
purpose ; How to get it ; What to avoid -- 4. Repetition : Basic purpose ; How to get it ; What to avoid
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5. 
Cover image for Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers
Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers
Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers
by 
Marais, Liezel.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Has online banner advertising lost its message, meaning and purpose in the eyes of South African
Available: Copies:
6. 
Cover image for Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
by 
Baskin, Jonathan Salem.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction
Available: Copies:
7. 
Cover image for Living the brand : how to transform every member of your organization into a brand champion
Living the brand : how to transform every member of your organization into a brand champion
by 
Ind, Nicholas.
Table of contents http://catdir.loc.gov/catdir/toc/fy0802/2007036040.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Living the brand : how to transform every member of your organization into a brand champion / Ind
Available: Copies:
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