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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2024

Excerpt:

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

Available: Copies:

Routledge handbook of African media and communication studies

Mano, Winston HerausgeberIn. (DE-588)1184307946 (DE-627)1663465029

Format:

Books

Publication Date

2021

Excerpt:

Routledge handbook of African media and communication studies Mano, Winston HerausgeberIn. (DE-588

Available: Copies:

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2021

Excerpt:

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

Available: Copies:

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

-- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business

Available: Copies:

Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

with a Communication Budget -- Setting Communication Objectives -- Communication Idea and Briefing

Available: Copies:

Design thinking for visual communication

Ambrose, Gavin, author.

Cover image http://www.netread.com/jcusers2/bk1388/714/9781472572714/image/lgcover.9781472572714.jpg

Format:

Books

Publication Date

2015

Excerpt:

Design thinking for visual communication / Ambrose, Gavin, author.

Available: Copies:

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

-- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business

Available: Copies:

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Metele, Chwayita.

Format:

Manuscript

Publication Date

2013

Excerpt:

An exploratory case study on how international make-up brands utilize black international celebrity

Available: Copies:

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

Integrated marketing communications / Ouwersloot, Hans.

Available: Copies:

10.

Marketing research : tools & techniques

Bradley, Nigel, 1958-

Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007 2006

Excerpt:

-- Quantitative research -- Analysis and communication -- Analysis -- Reporting and presentation -- Marketing

Available: Copies:

11.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail

Available: Copies:

12.

Management principles : a contemporary edition for Africa

Brevis, Tersia, 1967-

Format:

Books

Publication Date

2002

Excerpt:

-- Motivation -- Communication and interpersonal relationships -- pt. 5. Controlling. Controlling -- pt. 6

Available: Copies:

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