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Cover image for An introduction to digital media for business communications (student manual) lesson 1-22. Book A
An introduction to digital media for business communications (student manual) lesson 1-22. Book A
An introduction to digital media for business communications (student manual) lesson 1-22. Book A
by 
Ashwin, S.
Format: 
Books
Publication Date 
2011
Excerpt: 
An introduction to digital media for business communications (student manual) lesson 1-22. Book A /
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2. 
Cover image for An introduction to digital media for business communications (student manual) lesson 23 - 39. Book B
An introduction to digital media for business communications (student manual) lesson 23 - 39. Book B
An introduction to digital media for business communications (student manual) lesson 23 - 39. Book B
by 
Ashwin, S.
Format: 
Books
Publication Date 
2011
Excerpt: 
An introduction to digital media for business communications (student manual) lesson 23 - 39. Book
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3. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
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4. 
Cover image for Routledge handbook of African media and communication studies
Routledge handbook of African media and communication studies
by 
Mano, Winston HerausgeberIn. (DE-588)1184307946 (DE-627)1663465029
Format: 
Books
Publication Date 
2021
Excerpt: 
Routledge handbook of African media and communication studies Mano, Winston HerausgeberIn. (DE-588
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5. 
Cover image for Media channel planning perspectives and frameworks Towards an integrated brand communication.
Media channel planning perspectives and frameworks Towards an integrated brand communication.
Media channel planning perspectives and frameworks Towards an integrated brand communication.
by 
Belling Cameron, Keith
Format: 
Books
Publication Date 
2020
Excerpt: 
Media channel planning perspectives and frameworks Towards an integrated brand communication. /
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6. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Smith, P. R. (Paul Russell), 1957- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan
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7. 
Cover image for Media studies. Volume 4, Social (new) media and mediated communication today
Media studies. Volume 4, Social (new) media and mediated communication today
Media studies. Volume 4, Social (new) media and mediated communication today
by 
Fourie, Pieter J. (Pieter Jacobus), 1950-
Format: 
Books
Publication Date 
2017
Excerpt: 
Media studies. Volume 4, Social (new) media and mediated communication today / Fourie, Pieter J
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8. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.), author.
Format: 
Books
Publication Date 
2016
Excerpt: 
A complete guide to creative ideas, strategies and campaigns for advertising, media and
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10. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
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11. 
Cover image for Creative strategy in advertising
Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Integrated marketing communications: building strong relationships between the brand and the consumer -- The
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12. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
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