An introduction to digital media for business communications (student manual) lesson 23 - 39. Book

An introduction to digital media for business communications (student manual) lesson 1-22. Book A /

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Digital marketing excellence : planning, optimizing and integrating online marketing / Chaffey

the online age / Brian Sternthal -- Digital brand storytelling / Mohanbir Sawhney -- Branding services

An exploration of consumer tribes and their role in strategic brand communication / Cressy

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.

the lenses of their "digital eyewear" changing in real-time as they move about. Augmented Reality Law

-- Goodvertising: advertising's social conscience. Eye witness: David Droga -- Dot communications: the world goes