Principles of strategic thinking : reading pack.

Brand communication in context : reading pack.

Brand strategy 3 : reading pack.

Context planning and channel innovation : reading pack

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Leveraging thought leadership through social media to build brand equity for fitness brands

Context planning and channel innovation : reading pack

Alcohol affair : the influence of experiential marketing on purchase behaviour

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

Building strong brands through Action Research : a case study of the Humphry Baby brand