A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theory

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a whole

The role of humour in South African advertising in addressing potentially serious political, cultural and social issues

Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebrities

The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa