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Cover image for Fashion Branding and Consumer Behaviors : Scientific Models

Fashion Branding and Consumer Behaviors : Scientific Models

by

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

International series on consumer science,

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2.

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

by

Metele, Chwayita.

Format:

Manuscript

Publication Date

2013

Excerpt:

An exploratory case study on how international make-up brands utilize black international celebrity

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3.

Cover image for Global marketing : foreign entry, local marketing & global management

Global marketing : foreign entry, local marketing & global management

by

Johansson, Johny K.

Table of contents 1
Table of contents 2
Table of contents 3
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99033630.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009743179&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000

Excerpt:

Global marketing : foreign entry, local marketing & global management / Johansson, Johny K.

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4.

Cover image for Marketing strategy : planning and implementation

Marketing strategy : planning and implementation

by

Walker, Orville C.

Format:

Books

Publication Date

1999

Excerpt:

McGraw-Hill International editions. Marketing & advertising series.

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