Search Results for Marketing international.

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An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Metele, Chwayita.

Format:

Manuscript

Publication Date

2013

Excerpt:

An exploratory case study on how international make-up brands utilize black international celebrity

Available: Copies:

Marketing strategy : planning and implementation

Walker, Orville C.

Format:

Books

Publication Date

1999

Excerpt:

McGraw-Hill International editions. Marketing & advertising series.

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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2024

Excerpt:

Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.

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Digital marketing excellence : planning, optimizing and integrating online marketing

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2023

Excerpt:

Digital marketing excellence : planning, optimizing and integrating online marketing / Chaffey

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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2021

Excerpt:

Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.

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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Marketing.

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Fashion Branding and Consumer Behaviors : Scientific Models

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

International series on consumer science,

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The best digital marketing campaigns in the world II

Ryan, Damian, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

The best digital marketing campaigns in the world II / Ryan, Damian, author.

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10.

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.

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11.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

Integrated marketing communications / Ouwersloot, Hans.

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12.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

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