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1. 
Cover image for The rule of metaphor : the creation of meaning in language
The rule of metaphor : the creation of meaning in language
by 
Ricœur, Paul.
Table of contents http://www.gbv.de/dms/bowker/toc/9780415312806.pdf
Format: 
Books
Publication Date 
2003 1978
Excerpt: 
The rule of metaphor : the creation of meaning in language / Ricœur, Paul.
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2. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Personality ; Two-fers: Comparisons, Before and After, and Other Dualities ; Reversal ; Visual Metaphor
Available: Copies:
3. 
Cover image for Creative advertising : ideas and techniques from the world's best campaigns
Creative advertising : ideas and techniques from the world's best campaigns
by 
Pricken, Mario.
Format: 
Books
Publication Date 
2008
Excerpt: 
. Reframing : a key to creative thinking -- 2.29. Metaphor and analogy -- 2.30. Break out of the frame -- 2.31
Available: Copies:
4. 
Cover image for Dalí & film
Dalí & film
by 
Gale, Matthew.
Format: 
Books
Publication Date 
2007
Excerpt: 
Why film? / Dawn Ades -- Film as metaphor / Fèlix Fanés -- In the darkened rooms / Michael Gale
Available: Copies:
5. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
, before and after, and other dualities -- Reversal -- Metaphor -- Verbal metaphor -- Postmodern
Available: Copies:
6. 
Cover image for What did you say? What do you mean? : an illustrated guide to understanding metaphors
What did you say? What do you mean? : an illustrated guide to understanding metaphors
by 
Welton, Jude.
123Library http://www.123library.org/book_details/?id=2193
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=290856
ebrary http://site.ebrary.com/id/10675966
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=510263
MyiLibrary http://www.myilibrary.com?id=457774
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
What did you say? What do you mean? : an illustrated guide to understanding metaphors / Welton
Available: Copies:
7. 
Cover image for How customers think : essential insights into the mind of the market
How customers think : essential insights into the mind of the market
How customers think : essential insights into the mind of the market
by 
Zaltman, Gerald.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001
Format: 
Books
Publication Date 
2003
Excerpt: 
unconscious -- Interviewing the mind/brain : Metaphor elicitation : appendix -- Interviewing the mind/brain
Available: Copies:
8. 
Cover image for Creative management
Creative management
by 
Henry, Jane.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0657/2001272381-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2001272381-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
/ The theory behind the practice / Metaphor and the evolution of the living organization / Style
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