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1. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
. Executing the creative -- 12. Media planning essential -- 13. Media planning: newspapers, magazines, TV and
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2. 
Cover image for The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
The agency structure -- The Media Options. Newspapers and magazines ; Radio ; TV and cinema
Available: Copies:
3. 
Cover image for Advertising in the news : paid-for content and the South African print media
by 
Hadland, Adrian.
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising, Newspaper -- Moral and ethical aspects -- South Africa.
Available: Copies:
5. 
Cover image for The education [of] an art director
by 
Heller, Steven.
Format: 
Books
Publication Date 
2006
Excerpt: 
Maddocks -- Magazines vs. newspapers : right brain, left brain : a conversation with Ronn Campisi -- A neat
Available: Copies:
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising, Newspaper -- Awards -- South Africa.
Available: Copies:
7. 
Cover image for Typography workbook : a real-world guide to using type in graphic design
by 
Samara, Timothy.
Format: 
Books
Publication Date 
2004
Excerpt: 
branding -- Publications: newspapers, magazines, and newsletters -- Packaging -- Appendixes. Index of
Available: Copies:
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